Best CRM Software of 2021

CRM software has become very mainstream. With more and more people working from home, it has become even more vital that there is a central online hub for managing all the relevant data.

CRM stands for Customer Relationship Management. However, it is not just about customers in the traditional sense. Your CRM can also manage staff tasks, marketing leads, and client relationships.

With CRM software, all the vital information you need can be stored in one online space. Plus, different members of your team can be given the appropriate level of permissions to access and use this data. It makes it easier than ever to provide a smooth workflow for employees, even if they are remote.

Monday.com

Monday.com is an affordable CRM that allows you plenty of features to track your customers and business activities. With it, you can manage leads and sales. Moreover, the colourful, easy-to-use dashboard makes it simple to track all of your data.

Business tools can feed into the CRM with ease. In fact, Monday.com integrates with lots of other software including Slack, Mailchimp, and Outlook.

On top of the browser-based service, Monday.com has a mobile app that allows you to track and update while you are on the go.

The standard plan costs £9 per member, per month.

HubSpot

HubSpot is one of the few CRMs with a free plan. Though it is restricted to up to five users, it is ideal for small companies that are looking to grow. You can always upgrade to a paid plan in the future.

HubSpot allows you to automate many aspects of your marketing, such as splitting potential customers into groups based on a variety of metrics. You can also create a workflow and let your staff follow this to close leads.

HubSpot is great for email marketing, with scheduling, customizable emails, and reporting on things like open rates. The strong reporting within makes it easy to visualize your business statistics and see where things are going right or wrong.

Salesforce

Salesforce is probably the most popular and well-known CRM software out there today. This popularity is due to the software’s flexibility, customer support, and the fact that it provides an option for businesses of all different types and different numbers of employees.

With plans costing £20 per user, per month, Salesforce is a little more expensive than some of the other options. However, the exceptional support and smart, futuristic features make it a great option for businesses of all varieties. Salesforce also has several extras you can add-on to provide eCommerce support or data analytics.

In addition to helping automate and improve your sales processes, business support, and ticketing, Salesforce gives you the option to build your own apps. Simple point-and-click designs let you create an app that can integrate perfectly with your system. For example, you can create an app for customer feedback that can store their information within your CRM for analysis.

Salesforce has multiple solutions for virtually any industry, whether you have 10 employees or 10,000.